WASHINGTON -- A senior official at the Federal Trade Commission hinted on Wednesday that the agency is planning to prod online advertisers and Web companies to adopt new education tools and data-collection restrictions in an effort to protect consumer privacy.
OLDWICK, N.J.--(BUSINESS WIRE)--The latest episode of the Insurance Marketing & Advertising Podcast features an interview with Jim Fiske, vice president of Chubb & Son and marketing manager for Chubb Personal Insurance. Fiske explains what it’s like to market and communicate on behalf of one of the nation’s largest insurers, including in rapidly developing areas such as social media and ...
NEW YORK, NY--(Marketwire - September 10, 2010) - Datran Media, an industry-leading digital marketing technology company, today announced that executives across its business lines, Charles Stiles, vice president of media operations, Steven Vine, chief privacy officer, and Scott Knoll, general manager of Aperture, will deliver thought-leading presentations at the Online Trust and Cybersecurity ...
The Advertising Standards Authority (ASA) has announced an extension of its powers to cover all online marketing and advertising from 1 March 2011. The new powers, outlined in the rules in the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (the CAP Code) will apply in full to marketing communications online, including marketers own websites and social networking sites ...
Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. ...
Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. ...
JCDecaux SA, the number one outdoor advertising company in Europe and Asia Pacific and the number two worldwide, announced today that following a competitive tender process, it has been awarded a new 9-year contract, including extension options, for the advertising concession at Washington Reagan National and Washington Dulles International airports.
MilitaryByOwner Advertising, Inc., a national leader of online real estate advertising to the military community, was named to the prestigious Inc. 5000 list, a compendium of the most entrepreneurial and fastest-growing private companies in America.
MilitaryByOwner Advertising, Inc., a national leader of online real estate advertising to the military community, was named to the prestigious Inc. 5000 list, a compendium of the most entrepreneurial and fastest-growing private companies in America.
Display advertising became a bigger focus for Google this year and the company, still better known for search, has unveiled a new ad campaign to make sure advertisers get it. The campaign is called Watch This Space.
Display advertising became a bigger focus for Google this year and the company, still better known for search, has unveiled a new ad campaign to make sure advertisers get it. The campaign is called Watch This Space.
Proposals in the U.S. Congress that would create new rules for websites collecting personal data would cripple the online advertising and publishing industries, e-commerce trade group NetChoice said Thursday.
ADVERTISING spending by NSW government agencies rose by $3.5 million last financial year, despite a promise by the Treasurer, Eric Roozendaal, that it would be cut by 25 per cent.
NEW YORK--(BUSINESS WIRE)--Concentric Pharma Advertising, an independent healthcare advertising and marketing agency, announced today that the firm will be creating both online and offline campaigns for the launch of the fecal incontinence device SOLESTA™ from Oceana Therapeutics, Inc. According to the National Digestive Information Clearinghouse, more than 5.5 million Americans suffer from ...
With access to more than 80 million unique online business professionals, Bizo , the world's largest online B2B audience targeting platform and advertising network, today issued data demonstrating how businesspeople interact with online ads.
The UK mobile advertising market looks set to finally come of age, with total revenues growing from £27.47 million this year, to £258.27 million by 2015, according to the latest data released by mobileSQUARED. The UK remains the largest mobile advertising market in Europe.
A bill to have point of sale of tobacco advertising banned will be debated in Parliament after it was one of the latest member's bills picked from the ballot today.
The Better Business Bureau tells us about a big scam that involves alleged advertising on Fox 11. A consumer paid a company going by the name Centurion Media Inc., who claimed they were selling advertising on Fox 11 for a "missing child campaign." It looks like the company doesn't exist and it was all just a scam.
RESTON, Va. & NEW YORK----LucidMedia , a leading digital advertising management platform and Milabra , the leader in online visual intelligence for media, today announced a partnership to provide visual data and brand-safe online advertising inventory featuring images and visual media for advertisers and interactive advertising agencies using LucidMedia’s demand-side platform .